The power of testimonials
Why testimonials build trust and authenticity for your brand
Anyone running a small business knows that getting testimonials from clients isn’t always easy but those golden words are worth the effort. They show potential customers that you have an authentic community of like-minded people, and they allow you to shout about how amazing your brand is without sounding fake or self-important.
Testimonials are little rockets of superpower, and these days, they are an essential part of any website. In this age of digital fraud and subliminal marketing, people are savvy and wary of brands that don’t speak directly to their own values and needs. A website that doesn’t demonstrate feedback will stand out for all the wrong reasons.
Here are three tips for testimonial success
Make it easy
The key to getting a good testimonial from your client is making it simple and quick for them. They might have already given you some kind words in an email or over the phone, in which case you can highlight what they said and ask if they’re happy for you to use it. I have a short template I send to my clients along with my final invoice - it takes less than a minute for them to fill out. I’m aware that not everyone likes writing, particularly when it’s being presented to the world with your name on it, so I do as much as I can for them.
Ask Early
You’re more likely to get useful feedback while your client is still astounded by your recent brilliance. Asking for feedback should be part of your sales process - it’s just as important as sending your invoice.
Don’t Give up
If you haven’t had a response it’s unlikely that the reason is that your client no longer values you, your work and everything you stand for. It’s more likely that they’re busy and they clean forgot. Wait a week or so and ask again.
Would you like to learn more about my process for getting testimonials? Get in touch, and I’ll be happy to share tips and suggestions with you.
