stories people stay for

Copywriting for founders building brands with purpose

You started your business for a reason and you have a powerful story.

Maybe it was a quiet idea you just couldn’t let go of; a sense that your passion had something valuable to offer others.

And look where you are now.

But translating your purpose into words? That’s often the hardest part.

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I work with founders of small businesses to uncover the soul of their brand. Then we turn what makes them special into words that mean something to their community.

I’m not here to help you chase millions of followers. I believe the right words build trust and belonging. Words help you find the people who genuinely care about what you do. People who want to stay for your story.

LET’S WORK TOGETHER

  • The Minibreak

    Clear, reliable copy for when you need a quick refresh of your blogs, emails, or website content.

  • The Beach Flop

    A strategic content refresh that uncovers what’s working and reshapes your brand messaging so it connects more clearly.

  • The Sabbatical

    A longer-term partnership to realign your messaging, customer experience, and launches with your brand’s purpose.

  • Niarra Travel

    I was amazed by the level of care Jenny put into every single part of this six-month project. She always wanted to go above and beyond every single request looking for the best thing for the company. She was always trying to differentiate herself and think out of the box to come up with the best solution possible.

  • Cazenove+Loyd

    Jenny is that rare person who understands the client and the destinations from a career in tour operating but she is also able to bring experiences to life via the written word in a variety of channels

  • True Travel

    Jenny completely understood the brief, making it an easy decision to work with her. She was incredibly easy to work with, providing regular progress updates and delivering the project efficiently within the time frame we set. As a business, we are now primed and ready to launch, thanks to the amazing work Jenny produced for us. Jenny was a pleasure to deal with and went above and beyond to deliver our project.

  • Patricia Mitchell Design

    Thank you so much, Jenny. You took the pain out of the 'website rewrite' and you are so much fun to work with too. Your brilliance has made my brand something to be proud of - WOW!

  • Alexandra Young Design

    I'm pleased as punch with my new website. It looks much more professional and cohesive. Despite very different projects you've managed to make them flow well together and I can see the correlation between them and that 'branding theme' running through which is what I really had hoped to achieve. Very well done, Jenny. I can't thank you enough.