define your difference
Get in touch for a free consultation
In our discovery call, we’ll talk about your pain points and future ambitions. I’ll ask you some questions about your brand values and how content can help your business grow.
From there, I’ll work on a strategy proposal with cost breakdowns to show you how I can add value and ROI.
Get in touch to find out how we can improve your content to generate leads.
Services
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I’ve been part of the luxury travel industry for nearly 20 years. Past tour operators I’ve worked with include Cazenove+Loyd, Niarra Travel, TravelLocal, True Travel, TJB Private Travel and Exceptional Travel
PRODUCT DEVELOPMENT
DMC and supply chain assessment
Building new product for market
Product launch
Competitor analysis
Quality assessment
Sustainability assessment
COMMUNICATIONS
Target audience analysis
Client journey letter templates
Website landing pages
Newsletters
Blog writing
Social media strategy
Brand voice
Repeat and referral
Sales copy
Destination copywriting
Property profile copywriting
Itinerary design
Brochure copywriting -
The lifestyle industry encompasses a melting pot of amazing small business owners. I’ve had the pleasure to work with Alexandra Young Interior Design, Colorous Colour Specialists and Kerrie Knight Psychotherapy.
PRODUCT DEVELOPMENT
Product launch
Competitor analysis
Market research
Sustainability assessmentCOMMUNICATIONS
Brand positioning
Target audience analysis
Customer journey
Website landing pages
Newsletters
Blog writing
Social media strategy
Brand voice
Repeat and referral strategy
Brochure copywriting -
I am naturally drawn to creative people, and I love working with artists, writers and musicians. The process is always so much fun as we brainstorm new ideas and push creative boundaries. Artists I’ve worked with include Patricia Mitchell Design and Cat Dearlove.
PRODUCT DEVELOPMENT
Product launch
Competitor analysis
Product positioning
Sustainability assessmentCOMMUNICATIONS
Target audience analysis
Customer journey
Website landing pages
Newsletters
Blog writing
Social media strategy
Brand voice
Repeat and referral